Has BERT affected any of our client’s campaigns?

At this time, we haven’t seen a significant impact on our dealers’ results due to BERT. It’s believed that BERT had a minimal impact on our dealers’ campaigns and that BERT had a much larger impact on conversational search being done by those using voice search in other industries. We believe there is little variance between how people search on a desktop or tablet using keystrokes for HVAC Dealers versus how people search for a HVAC Dealer using voice search, so the “conversational” component of BERT has less of an impact on the HVAC industry as a whole.

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