How to handle it if BERT has an impact on the campaign results?

Gear SEO more towards conversational search. So if someone decides they want to look up “how to diagnose issues with my air conditioner?” Before BERT, we would expect this to return a wide variety of results, including product manuals, how to’s, maybe some videos of a tech diagnosing AC issues. With BERT, we expect Google to understand that the searcher is looking for some sort of DIY result that’s going to help the searcher with diagnosing the issue, so it should filter the noise and give more precise results. This is not perfect by any means, but will get better in time.

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