If not, what is the average percent we should tell clients to consider as a lead on the analytics?

For website traffic “lead volume” estimates, we tend to us 15% of Organic Traffic and 10% of Direct Traffic (this is only if the dealer doesn’t have call tracking, because we can’t double count these estimates and call tracking numbers). As for the form fills, we’re currently tightening up our spam filtering on these, so right now, we’re assuming 20% of form fills as legitimate leads, but that number will increase as we continue to hone in our spam filtering. We do have a distributor that is receiving about a 22% conversion rate on the combined Organic & Direct Traffic coming to their dealers’ websites.

Comments are closed.