Since we do not do this currently, what is the reasoning and/or data to support the current approach?

We do actually do this currently on an as needed basis. As previously mentioned, the reason we don’t roll it out with all new websites is because it has actually shown to only slightly increase keyword rankings in the situations where the additional pages result in positive trending, but there are also quite a few cases where these pages have show to decrease results. Using this as a standard method for all dealers is not recommended based on our studies, but should be tried as a supplemental approach for those clients that may benefit.

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