Speak in Benefits When Selling Equipment

People aim to purchase products with the most benefits they can afford. When presenting equipment to a homeowner, make sure to present at least 3-4 system choices. Present and speak in a way that benefits are the center of attention. Do not get off track discussing features and terminology that the consumer will not understand. Unloading scrolls and inverters may be second nature to us, but they are not for the average homeowner. Please pay attention to the terms you use, so it makes sense to the homeowner. For example, a better way to say “variable speed” is “variable airflow.” Inverters and two-stage systems are better conveyed utilizing terminology of variable capacity. Overall, homeowners are more inclined to buy a system above their price range if the benefits are deemed valuable.

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Having taken your advice with all upgrades to our Web Site, the social media marketing, and the additional content you add to our S.E.O., we have seen incredible gains in our ranking, maps, and overall conversions…

Carlo Cardella
Desert Diamond Mechanical




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All Temp Chicagoland




As a small business owner, I know that a great website and powerful marketing tools can make all the difference, especially in the service industry. Jack and his team at mta360 understands how important this is….

Carl P. Maloney
C.B.M. Heating & Air Conditioning LLC.




Just wanted to drop a note to say THANK YOU! In the past couple of days, I have receiving great feedback from my dealers on the leads coming from their MTA360 websites. In addition. we have seen a substantial improvement…

Carrier Territory Manager




I have been working with MTA360 since the beginning of 2016 with great success in the West Coast of Florida Market. Jack and his team have over-delivered in every aspect of our business relationship…

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CE Florida West Coast




MTA360 created our current website for us a few years back. During this time they have provided us regular support, social media management and they handle all of our SEO. Jack has taken his many years in the HVAC trades…

Green Valley Cooling & Heating
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