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What are some of the most competitive keywords to rank for in regard to both Heating and Cooling?

Short tail keywords are typically the most difficult and most competitive (i.e. AC Repair, AC Installation, AC Service). It’s important to remember that while our goal is to dominate a market for these types of keywords, it’s also important to come at SEO with a hybrid approach of targeting short tail and long tail keywords including geo-modified, non geo-modified, etc. This ensures that mta360 is casting a wide net to capture low hanging fruit at the onset of a campaign while working on gaining traction with the most competitive keywords.

Five years ago, SEO was a very different environment. Google didn’t understand that “ac repair” and “ac repairs” were the same user intent, using semantically similar wording. Every keyword was just that, a single keyword. Back then, SEOs looked at the exact volume of every keyword and only went after the phrases with the highest amount of volume. However, the Google of today understands that “ac repair,” “ac repairs,” “a/c repair,” and “air conditioner repair” are synonymous. We choose to report on the more common and more competitive phrases, but frankly, the amount of terms for which our dealers are ranked would not fit on a report. If we showed all of them and added up each of the unique phrases, the volume would be there.

The long and short of it is that we now go after a category, not specific keywords. Old school SEO targeted specific phrases, today we’re capturing an industry that includes 100s and even 1000s of unique phrases. At no time do we say “we’re trying to rank for keyword A and not keyword B.” Our strategy is all-encompassing and it has to be: Searchers are becoming more and more comfortable with Google’s ability to show relevant search results, regardless of how sloppy their input is.

Here’s how this change has occurred:

A few years ago, a hungry searcher would type in “pizzeria in Port Allen, LA” and not even try typing in just “pizza” because they knew Google would get confused and show them wikipedia or the definition of the word… today, Google is smarter and knows to show the local restaurants that serve pizza for all related terms. They do this through a highly complex algorithm combined with GPS data that locates where someone is searching from. HVAC is no different. What once was a few specific keywords has turned into tons of phrases that collectively present a huge opportunity for traffic to the site and driving the bottom line. Our job is to make you show up when someone types in anything from “A/C Repair Port Allen” to “air conditioning repair company serving Port Allen Louisiana.” Even phrases with very low search volume can be highly valuable if they bring in a high quality searcher who knows they need a new system; add that to service and repair keywords that drive more volume and we have a powerful position.

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Having taken your advice with all upgrades to our Web Site, the social media marketing, and the additional content you add to our S.E.O., we have seen incredible gains in our ranking, maps, and overall conversions…

Carlo Cardella
Desert Diamond Mechanical

Since we engaged with you in 2014, we are amazed with the results as you have us ranking on the first page of Google in Chicago for hundreds of keywords and due to that we have seen lead generation exceed 1000 leads per month….

Robbie Mehrholz
All Temp Chicagoland

As a small business owner, I know that a great website and powerful marketing tools can make all the difference, especially in the service industry. Jack and his team at mta360 understands how important this is….

Carl P. Maloney
C.B.M. Heating & Air Conditioning LLC.

Just wanted to drop a note to say THANK YOU! In the past couple of days, I have receiving great feedback from my dealers on the leads coming from their MTA360 websites. In addition. we have seen a substantial improvement…

Carrier Territory Manager

I have been working with MTA360 since the beginning of 2016 with great success in the West Coast of Florida Market. Jack and his team have over-delivered in every aspect of our business relationship…

Robert A. Cousino
CE Florida West Coast

MTA360 created our current website for us a few years back. During this time they have provided us regular support, social media management and they handle all of our SEO. Jack has taken his many years in the HVAC trades…

Green Valley Cooling & Heating