Before You Invest in SEO

Before starting SEO, there are several key aspects you should be aware of. Here are some important points to consider:

1) Understanding SEO Basics:

Familiarize yourself with the fundamental concepts of SEO, including keywords, on-page and off-page optimization, backlinking, and technical aspects such as site speed and mobile-friendliness.

2) Knowing Your Target Audience:

Determine who your target audience is and conduct thorough keyword research to identify the search terms they are using to find products or services similar to yours. This will help you optimize your website and content accordingly. (We do extensive keyword research for all clients for their market area)

3) Setting Goals and Expectations:

Define clear and realistic goals for your SEO strategy. Understand that SEO is a long-term process and organic rankings take time to improve. Set realistic expectations based on your industry, competition, and available resources.

4) Technical SEO:

Ensure that your website is technically optimized for search engines. This includes having a clean and crawlable website structure, optimized meta tags, proper URL structure, schema markup, XML sitemap, and more.

5) Content Optimization:

Create high-quality and relevant content that aligns with the search intent of your target audience. Focus on including target keywords naturally, providing value, and answering user queries. Regularly update and add fresh content to your website. (With our Hub & Spoke product the client receives a minimum of 10 pages of unique handwritten content in addition to the content being written as part of our SEO service)

6) On-Page Optimization:

Optimize your website pages by ensuring proper keyword placement in title tags, headings, meta descriptions, and throughout the content. Improve user experience by optimizing page load speed, optimizing images, and making your website mobile friendly.

7) Off-Page Optimization and Link Building:

Develop a strategy to acquire high-quality backlinks from reputable websites relevant to your industry. This includes building relationships, guest blogging, creating sharable content, and leveraging social media platforms for link promotion. (natural backlink creation has been a part of our strategy for over 15-years)

8) Monitoring and Analytics:

Use tools like Google Analytics 4 and Google Search Console to monitor your website’s performance, track keyword rankings, measure organic traffic, and identify areas for improvement. Regularly analyze data and make data-driven decisions.

9) Staying Updated with SEO Trends:

SEO is a constantly evolving field, so it’s important to stay updated with industry trends, algorithm updates, and best practices. Follow reputable SEO blogs, attend webinars or conferences, and participate in industry forums to stay informed.

10) Patience and Adaptability:

SEO is a long-term strategy, and results may take time. Be patient and persistent in consistently optimizing your website and implementing SEO strategies. Be adaptable and willing to adjust your approach based on updated techniques and changing search engine algorithms.

Remember, SEO is a complex and dynamic field, so it’s recommended to seek guidance from experienced professionals or consider partnering with an SEO agency for expert advice, support and implementation.