We do actually do this currently on an as needed basis. As previously mentioned, the reason we don’t roll it out with all new websites is because it has actually shown to only slightly increase keyword rankings in the situations … Continued
This practice is already being done on a large number of websites that we do SEO on. We performed a study in early 2019 and again in early 2020 of the impact of geo-specific landing pages. The results showed that … Continued
I wouldn’t (just kidding). As far as I know, Boost and Backlinks are the same thing, so we only need to explain one. Here is an analogy you can use where Google is the host of a party and websites … Continued
For website traffic “lead volume” estimates, we tend to us 15% of Organic Traffic and 10% of Direct Traffic (this is only if the dealer doesn’t have call tracking, because we can’t double count these estimates and call tracking numbers). … Continued
We do have spam filtering in place for website traffic and form fills, but it’s not going to 100% filter out all spam traffic. If we tried to filter our all spam traffic, we would absolutely end up filtering out … Continued
When answering this question, we have to understand that Google today is very different from Google in 2015, 2016, 2017, 2018 and even 2019. So when we’re comparing keyword rankings over a long period of time, it can be understood … Continued
Gear SEO more towards conversational search. So if someone decides they want to look up “how to diagnose issues with my air conditioner?” Before BERT, we would expect this to return a wide variety of results, including product manuals, how … Continued
At this time, we haven’t seen a significant impact on our dealers’ results due to BERT. It’s believed that BERT had a minimal impact on our dealers’ campaigns and that BERT had a much larger impact on conversational search being … Continued
This isn’t currently a process, but could easily be implemented. We need to always know who the salesperson is on every sale as that’s not always conveyed to the IT Team.
This isn’t currently a process, but could easily be implemented. It might help to overcome some situations where we have to go back to the dealer to ask them to sign on for higher level products. Sending New Opportunities to … Continued
