A large percentage of dealers express skepticism about the effectiveness of SEO, especially in light of Google’s latest update in March 2023. Many often resort to substantial investments in pay-per-click advertising, only to find themselves disappointed with the outcomes.
SEO (Search Engine Optimization) is an effective digital marketing strategy designed to enhance a website’s visibility and organic ranking in search engine results. SEO aims to optimize various aspects of a website, such as its content, structure, and technical elements, with the goal of making the site more relevant and authoritative in search engines like Google. By utilizing SEO best practices, businesses can enhance their online presence, attract organic traffic, and potentially lead to increased conversions and revenue.
In an effective SEO campaign, a website and SEO are two vital components; however, they are only the starting point for a comprehensive digital strategy. Much like an outdoor condensing unit and furnace do not provide a complete HVAC system, additional components are essential for a completely functioning HVAC system. In addition to the website and SEO, backlinks play a crucial role. Many third-party experts say backlinks account for over 30% of Google’s ranking signals. Yet, many dealers I converse with are unfamiliar with backlinks despite investing significantly in SEO. Furthermore, a successful SEO campaign requires continual strategic content creation and Google reviews.
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