If we look at a complete HVAC system…how does it compare to a successful digital marketing plan?
Let’s consider this scenario – you have a condensing unit and a furnace or indoor blower, do you have a full heating and cooling system? No. Similarly in digital marketing, you can have a website and SEO, but it is not enough to reach your audience and exceed your marketing goals.
To achieve the level of success online, or to have a properly functioning HVAC system, you need your condensing unit (Website), furnace/indoor blower (SEO), indoor coil (Backlinks), refrigerant lines (Hub & Spoke), thermostat (Reviews), and air purifier (AI Chat)…plus more.
- Website: It is the heart of your HVAC system as the website is the heart and foundation of your digital campaign. Like the presence and functionality of the condensing unit, to have an effective online presence, your website needs to be recognized by Google, visible, and responsive.
- SEO: Our proprietary SEO is constantly updating, learning and making ongoing adjustments. Like an electronic expansion valve controls the refrigerant flow, our proprietary SEO is dynamic and high-performing, improving your SEO non-stop.
- Backlinks: These are trusted sources that link back to your website, building trustworthiness and authority to your entire website and specific pages of your website. Many recognized digital sources feel that backlinks account for over 30% of Google’s ranking factor. A recently published study said that 96% percent of the websites that ranked in the top 10 had at least 1,000 backlinks. Are they important? Well is an indoor coil/evaporator necessary for your HVAC system?
- Hub & Spoke: Our process of building out strategic content pages that target the most popular keywords in your service area. Refrigerant lines connect the condenser and coil, allowing refrigerant to flow throughout the system. Hub & Spoke connects your website to the most relevant keywords and your service areas, communicating your services and increasing your visibility in local towns.
- Reviews: Your thermostat controls the temperature while showing you the temperature in your home. Reviews tell you how well your customers think your business is performing. Homeowners make decisions based on reviews, be sure to respond to them or let us respond on your behalf.
- AI Chat: It makes it easier for homeowners to get answers FAST! AI Chat sifts through the questions and provides quick, correct answers for homeowners, similar to how an air purifier sifts through the contaminated air, only spewing back out purified air.
You see where we are going with this? It’s 2024. You need a complete split system, not just a couple of components. Transform your online marketing strategy and start generating LOW-COST Internet leads with MTA360®!
As a full-service, consultative agency, we take a holistic approach to your marketing plan. Awarded the Top Google Marketing Solutions Provider by MarTech™, we are known for helping contractors reach their target audience online and ultimately generate low-cost leads.
Our products and services are built to customize to your sales goals and ensure a high ROI. Plus, technology changes! Apple comes out with a new phone every year… well similarly, MTA360® is constantly evolving its technology.
But first…we want to get to know you! Our complimentary consecutive marketing and website analysis will give you insight into the best way to grow your lead generation and sales. Learn more about how our strategies and expertise in the HVAC industry achieve your marketing goals and will set you apart from the competition.